Communicating the Value of Preservation: A Playbook
This report presents guidance for communicating the value of highway system maintenance and preservation. The guidance includes numerous examples and models that transportation agency staff members can use to present—succinctly and persuasively to agency leadership, elected officials, and the public—the case for allocating budgetary and other resources to preserve and maintain the public's investment in highway infrastructure.
Infrastructure Assets: Highway Assets, Pavement
Resource Types: Research Report
Capabilities: Communication, Organization & People