In contrast to business providing shareholder value through a monetary exchange of products and services to individual clients or customers for their individual consumption, the public sector operates from a monetary public entrustment to provide goods and services for collective consumption. This public investment obligates the public sector to understand the values and aspirations of the served community and be efficient and effective in managing their resources and create public value.
In 1995, Mark Moore developed a public value strategic triangle[1]:
The term “public value” describes the value of contribution to served communities and broader society. In other words, transportation services provide benefit to the direct recipients (i.e., users of the system) and adds value to the public sphere. It represents agency-public consensus of principles and benefits and pertains to both the content of service and how it is delivered. When instituted as an organizing principle, public value creation guides administrative policy and management decisions with an aim to increase the value of societal and community benefit. Transportation administration and managers define and solve problems from a value perspective when deploying public assets. Evaluating management decisions through a public value lens promotes a deeper understanding and action to achieve traditional outcomes and value-based performance expectations.
A 2023 World Road Association (PIARC) technical reported titled Measuring Customer Experience and Public Value Creation for Transport Administrators is an important work focused on understanding how transportation administrations are measuring efficiency and effectiveness of customer experience and public valuation creation with greater emphasis on the customer experience component. There remains an essential need to further develop a framework for the creation and measurement of the public value that considers and emphasizes societal contribution in decision-making. The PIARC research was constrained to the evaluation of existing work by transport administrations and agencies. There are non-transportation public sectors with mature frameworks for creating and measuring public value for which transportation administrations can learn from, adapt and adopt as best practice.
[1] Moore, Michael. Creating Public Value, Strategic Management in Government. Harvard University Press, 1995.
To further understand, create and measure the public value of transportation services and contributions to community and societal goals, there are two proposed objectives for this research project.
[1] Nicholas Faulkner and Stefan Kaufman. Avoiding Theoretical Stagnation: A System Review and Framework for Measuring Public Value, Australian Journal of Public Administration, 2017.
This project is aligned with the AASHTO Mission to connect America with the transportation system of today and tomorrow. The project supports AASHTO Strategic Plan goals including safe mobility and access for everyone, and national transportation policy leadership and strategies such as establishing framework and tools to enable impactful policy decisions.
Without a comprehensive understanding of community needs and priorities, transportation agencies face significant risk in meeting community goals and expected levels of service. These risks could lead to ineffective decisions, inefficient use of funds, and erosion of public confidence. Transitioning to integrated thinking and promoting a holistic view at program delivery and “public value” strategies supports public value creation, contribution to community goals and societal benefit, and accountability to the public trust.
The research would be beneficial to transportation administrations and professionals at any level of government as well as transportation organization partners and stakeholders who all have a vested interest in creating public value and measuring value contribution toward community and societal goals.